Free · Takes 2 minutes

Find out exactly how much you should spend on ads — today.

India's only ad budget calculator built for D2C & B2B founders. Not guesswork. Real benchmarks.

Trusted by 200+ Indian brands · ₹12Cr+ in optimised ad spend calculated
📊 India 2024–25 benchmarks
🎯 Google + Meta split
⚡ ROAS check included
You'll get:
₹ Daily + monthly ad budget
🎯 Google vs Meta split
📈 ROAS check (profitable or not)
🏭 Funnel budget breakdown
Powered by Instead Co. — Growth Marketing for D2C & B2B
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Step 1 of 333%
Let's start with the basics

What kind of business are you running?

🛒
E-Commerce
📦
D2C Brand
📚
EdTech
🏠
Real Estate
💻
SaaS / B2B
🏥
Healthcare
📍
Local Service
✨
Other
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Step 2 of 366%
Now, the numbers
What revenue do you want this month?
₹
This is your target, not your current revenue.
💡Brands that set specific monthly targets hit them 2.3× more often. Good start.
What does one sale/deal earn you on average?
₹
Average value per order, or per closed deal.
💡Brands with AOV above ₹2,000 typically see 40% better ROAS — here's why that matters...
What's your approximate gross margin?
10%90%
50%
Revenue minus your product/delivery cost.
⚠️The #1 mistake: running ads with a 30% margin and expecting 4× ROAS. Math doesn't work.
What % of visitors buy from you?
If unsure, we'll use your industry average.
What % of orders come back undelivered?
0%50%
25%
Only for COD-heavy businesses. Skip if not applicable.
📦Avg Indian e-com RTO: 28%. Ignoring this inflates your apparent ROAS by up to 35%.
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Step 3 of 3100%
Optional — but worth 2 minutes.
How do you want to split your budget?
Google 50%
Meta 50%
How much extra buffer?
5%30%
15%
We recommend 10–20%. Campaigns always overshoot early.
Where in the funnel should most go?
🎯 Awareness (TOF)35%
🔍 Consideration (MOF)25%
💰 Conversion (BOF)35%
Retention: 5%
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Your Ad Budget
India Benchmarks
Your Recommended Daily Ad Budget
₹0
₹0/month · includes buffer
🔵
Google Ads
₹0
/day · 50%
🔷
Meta Ads
₹0
/day · 50%
Target ROAS
0×
Break-Even ROAS
0×
● Checking...
—
Orders/Month
₹0
Max CPA
—
Clicks Needed
Daily Funnel Breakdown
Awareness
₹0
Consideration
₹0
Conversion
₹0
⚡ Key Insight
Calculating your personalised insight...
📖
Premium Guide
BESTSELLER
Industry Centric Ad Bible
India's most detailed ad benchmark guide — CPC, CVR, ROAS targets, and budget playbooks for every major industry. Built from real campaign data.
✓ 7 industries · 40+ benchmarks
✓ Google + Meta CPC ranges for India 2024–25
✓ Break-even ROAS formulas by margin
✓ Campaign playbooks for each funnel stage
₹799
₹1,999
60% OFF
One-time. Instant PDF delivery.
📖 Buy the Ad Bible — ₹799 →
Instant access. No subscriptions.
Your free estimate is a starting point. Here's what a proper plan looks like.
1-Month Custom Ad Spend Plan
STRATEGY CALL
We take your numbers, run them against real India benchmarks, and hand you a day-by-day Google + Meta budget plan — built for your exact margins, goals, and industry. Starts with a 30-min strategy call.
  • 30-min 1:1 strategy call with our team
  • Day-by-day budget calendar for 30 days
  • Platform split optimised for your industry
  • ROAS targets + CPA caps per campaign type
₹2,899
₹4,999
One call. One month. No wasted spend.
Most brands waste ₹3,000–₹8,000/day without a proper plan.
📞 Book My Strategy Call — ₹2,899 →
For brands serious about growth
India's Growth Marketing Partner for D2C & B2B Startups
We've scaled brands from ₹0 to ₹50L/month in ad revenue.
8 spots open this month.
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⏱ Usually responds within 2 hours.
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